Information Marketing - How To Give Away Free Products And Make A Fortune

Thursday, October 23, 2014

Many people are afraid to give away their products for free. Giving away products for free as a 'loss leader' can be a highly effective strategy for building a targeted subscribers list that you can follow-up with and build relationships.

Giving away a free product allows you to build up a relationship with your subscribers. Especially if your product helps them solve their problems. And that's valuable. Offer a short, lean report that gets to the heart of their problems and offers tons of workable solutions, and you'll have many happy subscribers.

Some other free products you can give away include audio recordings, videos and even complete membership sites. You can have a membership site that has a free subscription, and an upgrade to a premium option, so that's how you can potentially make money with that idea.

Typically you should create a simple website to give away your free product. This simple page should have an opt-in form for visitors to opt-in to your list. Once your subscribers have confirmed their opt-in, you can send them to a One-Time Offer page that offers a paid product that is an upgrade to the free product or that complements the free product well!

You can use this system to build an operational business model that pulls in leads and sales for you. Just send the traffic and your system will be churning these out for you day and night. Give something away for free, and your subscribers will reciprocate you by responding to your emails!

Getting Your Business Cards Online

Monday, October 20, 2014

Instead of going to a local print shop, here are some reasons ordering online is better.

Cost Effective

In most cases, purchasing business cards online is a lot cheaper than buying them from a local printer. In addition, when you order online, you don't have to burn gas driving to and from the print shop. You can order your cards right from your computer and have them delivered to your front door. Shopping online also gives you the chance to compare prices so you get the best bang for your dollar.

Saves Time

After working all day, managing a family and dealing with other obligations, most people would prefer not to spend their free time standing in line just to order business cards. Ordering business cards online makes life a little easier by eliminating the need to go to a local print shop. With just the click of a mouse, you can order all the business cards you need.

Around the Clock Service

If you work unconventional hours, it is almost impossible to squeeze out the extra time to go to a local print shop to order business cards. Unlike traditional printing places, online shops are open all day, every day. There's no need to worry about rearranging your schedule. You can simply order your business cards online, when it's convenient for you.

No Standing in Line

Remember the last time you decided to make a quick run to the print shop and ended up spending your entire lunch hour standing in line? Things like this never happen when you order online. You can buy what you need in minutes and still have plenty of time to enjoy your lunch.

Professional Results

The quality of online cards is just as good, if not better, than the quality of cards made at local print stores. When you deal with online printers, you have a better chance of getting exactly what you want because they have more template and card styles to choose from. If you don't like the templates, online sites will allow you to upload your own business logo for your cards.

No Meddlesome Salesperson

After a long day of working, the last thing you want to do is deal with a chatty salesperson trying to peddle pens, stationary and other junk you don't want. When you shop online, it's just you and your computer. You don't have to be bothered with anyone else.

It's a mistake to ignore the marketing impact printed cards can have. They're the easiest, most affordable way to market your services. Ordering your business cards online will save you the time, money and the hassle of waiting in line and dealing with those pesky sales associates.

The Information Marketing Primer For Helping and Healing Solo-Professionals - Part 8 - Teleseminar

Thursday, October 16, 2014

Your Information Marketing business should include both written and audio content in your area of expertise that addresses the needs of the target audience you have chosen to serve (see part two of this series). Later in this series, I will talk about combining audio and written content for a powerful back-end information product. (Back-end information products are more expensive products that people buy after they have bought your less expensive products.) 

One of the best ways to share your expertise is through audio. I wrote about this subject earlier when I suggested turning your free or special report into a free audio recording. 

People want to buy from people they know, like and trust. Hearing you speak the solutions to their challenges helps people make a deeper connection to you. 

Now, you are going to move from a free audio teleclass that is an introduction to your work to a content-rich teleclass or teleseminar for which you will charge. 

You will follow many of the steps I outlined for doing a free audio (see part five of this series) but there are additional steps and considerations.

Here are the steps to follow: 

  • Decide on your topic. You may choose to do a single teleseminar or a series of teleseminars on the same subject.
  • Give your teleseminar a compelling title.
  • Write your content. It is best to script your beginning and end and outline the "meat" of the teleseminar. Don't have more than five major talking points and be sure to include teaching examples. Remember, make these calls as content rich as you can, answering the "what, why and how" of your solution to a problem or challenge your target audience has.
  • Your teleseminar should be about an hour and no more than 75 minutes. Remember, if you decide to put this audio onto CD's, CD's can hold about 80 minutes worth of audio.
  • Choose a date and a time to hold your teleseminar.
  • If you have not done so already, sign up for a free conference call service like Free Conference Pro or No-Cost Conference. Make sure to print off a copy of your call-in information and the codes that are needed to operate your conference (e.g., codes to mute/unmute lines, record the call and end the recording, etc.). Keep it near you before and during the call. If you can afford it, you can book companies that will host and record the call for you. By the way, most free conference lines will allow you to have up to 200 callers on the line at the same time.
  • Promote your teleseminar (see some ideas below).
  • Have your webmaster create a database to capture the names and email addresses of those who are signing up for the call if you are not using a shopping cart system or a system like AWeber.
  • If you do not have a shopping cart, there are other alternatives to have people pay for the teleseminar like Pay Pal or Authorize.net.
  • Only give out the call-in information to those who have signed up and paid for the call. If you will be listing your teleseminar on promotional sites, only provide the sign-up link along with the day and the time of the teleseminar, not the call-in numbers (and if anyone else is promoting the call for you, make sure to tell them this too).
  • Make sure to let people know that you will provide them a link to the recording of the call if they cannot attend live...this will up the rate of people signing up because listening live is not the only option. Also, after the call,  provide the link to everyone who signs up and pays.
  • Send reminders of the call a few days before, a day before and the day of.
  • Make sure to get on the line at least 15 minutes before the call to make sure everything is working well. Expect some people will call-in early and it's up to you if you want to acknowledge them. You will hear the entrance chimes when they come into the conference; these chimes also sound when people exit. There will more than likely be a code to turn these off, so be sure to do so when you start the call.
  • Mute all callers before you begin. When you are first starting out, you don't want to be fielding Q & A, so there's no need to leave the lines open because of the background noise.
  • Remember to turn on the recording for the teleseminar. 

Note: I have a back-up recording system downloaded onto my computer that I turn on the minute I get on the line just in case something goes wrong with the bridge line recording (rare but it can happen). I use EZ Phone Recorder. 

What should you charge for your call? To start, you can charge about $20.00 for an individual hour long teleseminar. If you are offering a series of three calls, you could offer them at a special price of $50.00. 

Promote your teleseminar in a solo email blast to your list, in your E-zine and on your blog. Also post it on teleseminar sites. There are free sites like TeleSeminar Nation and Seminar Announcer and some that are paid sites. Stick to free for right now. There are also ones that offer a basic free listing and a paid upgrade like Teleclass.com. Also, consider asking colleagues in complementary professions to promote your teleseminar. You can also list your teleseminar on Craig's List.

Assessing Binary Options Brokers Review Sources

Binary options brokers are service providers whose responsibility it is to provide customers with the services that they require. This makes them no different from other service providers in terms of how their services should be judged. Most people would not hesitate to comment on the service that they received at a particular restaurant or in a particular store, and the fact that brokers seem to offer more professional services does not exempt them in any way. In fact, one of the best ways to choose a particular broker to trade with is through binary options brokers review articles.

These are articles written both by professional writers and customers like yourself. Some writers have to review brokers as part of their job descriptions, and this is particularly true for writers of financial magazines or websites. On the other hand, there are some people who are customers of a broker and simply want others to know what they think of that particular broker. In both cases you get an evaluation of the broker and the level of service offered, albeit from very different perspectives.

Professional Writers vs. Existing Customers

Professional finance writers will approach the issue of how good a broker in a very different way from existing brokerage customers. This is because writers are much more concerned with the technical side of trading, and are probably focused on the types of underlying assets offered to customers to trade on and various other technical aspects. Customers, on the other hand, are probably more concerned with the aspects that make up the entire experience. Customers, for example, might find a particular interface difficult to use or understand, and this will probably matter more than the availability of other financial products that they do not trade in anyway.

Online Reviews

Perhaps the most convenient and easily accessible source of broker reviews is through the internet, with a number of different websites catering specifically to people looking for broker reviews. The wide range of reviews can be very useful in forming a clearer picture of which broker is more suited to your particular needs and which might be a waste of your money.

You should use this source of information in conjunction with comparing the features offered by each broker. Once you have narrowed the list of potential brokers down to the ones that offer the features that you require, then you can proceed to compare them further with the use of reviews.

Word Of Mouth

Most people have friends who also trade in binary options. In fact, a great many people start trading because they have been told just how effective it is as a means of augmenting their income. If you have friends who trade using particular binary options brokers, you should ask for their opinions on their brokers. This is probably the best type of binary options brokers review that you can rely on, since you can be sure that your friends are being honest with you.

How To Switch Energy Suppliers - And Save Hundreds Of Pounds

Monday, October 13, 2014
A survey of 53,000 households who changed their energy providers recently revealed an interesting statistic. On average, each of the households had saved over 200 pounds in gas and electricity bills. The survey was carried out on households who had switches suppliers between September 2011 and August 2012.

Let's talk about how to shift energy suppliers and save money on electricity or gas bills. Here is a simple guide to switching suppliers without running into difficulties or paying steep exit fees.

Before The Switch To Your New Energy Supplier

Check with your current supplier if you will incur a canceling fee. Most energy plans have exit fees that are either fixed or linked to your tariff rate. This fee is applicable if you end the contract with the energy company before your plan period ends. If you provide the company with due notice, then you may not be liable for any penalty or payment.

How To Start Making The Move

Step 1:

Keep all relevant information ready. Your energy provider will most likely require your postal code, the name of your current supplier of electricity and gas, the tariff plan under which you are contracted, your energy usage in kilowatt hours or kWh of both gas and electricity, and your bank details or credit card details. Most of this information can be found from your recent electricity bills. The switch can be done even without the electricity bill by working with estimated usage figures.

Step 2:

Enter the details into the on-line form provided by your energy company and the system will calculate your best options depending upon your usage and needs. The results of these calculations along with your most highly recommended options will be displayed, along with the latest deals on offer from different providers in your area.

The results also provide rates charged by different electricity and gas suppliers, and their ratings based on customer feedback. When in doubt, there are guides to energy tariffs that list out the advantages and disadvantages of each type of tariff plan for your easy and quick reference. Go through them to get a better idea about the plan and to choose your ideal provider.

Step 3:

Once you have made the final decision, pick the supplier and tariff plan and then follow the instructions to complete the switch over to a new supplier.

Step 4:

That's it. The switch over will be complete in about 8 weeks. Once you submit the form, your new supplier will take over and follow up on the subsequent steps in the process. You will be requested to provide meter readings and other details. You are expected to settle all outstanding bills with your previous company before making the switch.

Despite many advantages, over 50% of the people surveyed had never switched energy suppliers. If you are one of them and are still locked into an old tariff plan which charges higher rates than what newer providers are offering, then you will benefit from making the switch now and finding a better deal. The process is not all complicated and many have found the moving procedure simple and straightforward.

There are no restrictions to switching suppliers. Even households with pre-payment meters, or those with outstanding debts less than 100 pounds, can switch energy suppliers. Those who change providers frequently should also compare new tariffs and plans against their current set-up every six months and make sure they are enjoying the best deals available.

New tariff structures and plans are announced literally every month by energy suppliers who seek to lure new customers. Taking advantage of such offers could save your household hundreds of pounds in gas and electricity bills.