Insurance Professional Tips - Sales Letter Writing Like an Insurance Pro

Wednesday, April 16, 2014

An insurance professional talks, acts, writes, and make sales like a pro. To elevate your level to insurance pro, these tips guide you to increase sales letter writing response by 30%. You will be shown, besides letter writing, how to motivate your prospects to transform them into buyers. Learn the insurance professional walk and talk.

Increasing replies for an insurance pro is more than a feather in their hat. When an insurance sales letter writing brings a great response the reward is a higher income. The entire progression of insurance direct marketing is to procure leads starting from receptive prospect replies. I am not chatting to you regarding cheap leads from prospects that counter a response to just about letter that converts to a flying paper airplane. It is pounding action verbs into your insurance sales letter writing that nails down favorable replies.

Writing a letter for your sales piece can be a grueling process. Rewrite it again by swapping words and phrases, so it sounds smoother. Presume a response rate of one half of a percent to one percent is normally respectable. Increasing this amount by 30% gives insurance brokers agents a great return on the money they are spending (investing on themselves). Also I am taking for granted that you, like an insurance professional, uses refined and carefully selected mailing list. This maximizes the ratio of prospects you can close. On a 5,000 piece insurance sales letter mailer, you should attain possession of 25 to 50 lead opportunities to close sales.

BOOST YOUR RESPONSE 30% TIPS

If rewriting your letter one final time could boost your response rate 30%, would you elect to execute a final letter draft.? The answer is "yes", then "but how"? I assure you, undertaking properly placed action verbs will sprout higher yielding results. You are cleverly combining emotional motivation while aiming the leads trigger directly at your prospect. Acquiring inspiring action verbs is rather simple. In fact, provided free at the end of this article are 100 action verbs. These are key verbs triggering your clients inner emotions and implementing responses to your letter.

An insurance pro can transform 50% to 90% of the lead responses into sales. In this instance, at least 14 additional money making leads could easily result in seven more profitable business dealings. The added replies alone compensate lead acquisition expenditures. Plus extra sales reap long term benefits. Inserting action verbs to your sales piece bears record breaking results. This in turn, escalates new sales volume to the top level.

All this, just by self-injecting action verbs, when rewriting your dynamic insurance sales letter. Your exceptional lead productive writing is led by adding action verbs. It's that simple.

Here is a list of the first action verbs.

Focus, forecast, stun, harvest, advance, surprise, grab, hustle, identify, gesture, evaluate, icy, appoint, approve, arouse, inherit, assume, attacking, automate, master, backtrack, bait, bang, blending, brag, kick, capitalize, capture, celebrate, certify, mobilize, reinvent, honor, cheer, interject, cinch, thrill, clench, cling, incite, coax, intervene, combine, impress, compare, flash, halt, jolt, help, illuminate, and shining.

The remainder of the action verbs list sample follows.

Launch, gallop, congratulate, jam, conserve, ignite, link, consult, investigate, contribute, leap, increase, convey, invade, howl, counseled, crunch, illustrate, decrease, deliver, delve, manipulate, design, mandate, detail, imagine, develop, magnify, diffuse, liberate, license, discover, leverage, display, dissected, gamble, diversify, manhandle, holler, dream, isolate. economize, echo, elaborate, knockout, humble, encourage, energize, hiss, enhance, and maximize.

Accomplishing the Mission

Now starts the challenge of professional champions. Take the initiative on elevating skyhigh the interest in your insurance sales letter. You must add startling eye-to eye headlines that will start your prospect's mind spinning. Ordinary and dull reading will instantly get your sales message pitched in the dirty disgusting trash. Everything should get a complete makeover. Your whole sales letter must come alive to force your reader into a trance to read on. This task involves enthralling sub-headlines, dreamful benefits, and a captivating call to action Then a final irresistible P.S. message to lock in replies for your sales letter writing.

Organize Your Business Online For Success in Business Building

Tuesday, April 15, 2014

When your brain does not have focus, the thoughts appear as chaos. I know how that feels, it happens to me, too. Here are some techniques I have found that will help you put those ideas to beneficial use in your business.

First, get out a pen and paper. Do not use a pencil and paper as a pencil gives a subconscious message to your brain that the information is not really important and can be erased at will. Next, find a quiet place where you can work for about thirty minutes without interruption. Then brainstorm. Brainstorming is a technique that you will find to be very helpful in getting focused ideas on paper. Just write down all the thoughts as they come to mind. Do not try to edit their content or interrupt their flow.

You will find the ideas may be slow in coming at first; but, as you practice, the ideas will come quickly. Once you have them on paper, then look for developing patterns. Are some of the ideas related to each other in meaning? Group them together in categories.

Which of the thoughts seem most relevant? You can then go to Google and look for related content on the topics that will help you build your information on the topic. Which of the business related topics really interest you? Pick those first as they will be the easiest for you to use.

For example, if you are interested in sports, are there ways that you can use a story about a particular sport in order to build interest in what you want to say to your customers? Is there a lesson or technique that can be applied to both sports and your business product? Be creative and stretch your thinking here just a bit.

If you are wanting to attract online customers, then see what is being searched for online by going to Google again. This time, go to the keyword tool and look for the topics that are being searched for that apply to your business. I often find related topics that are actually more searched for than the topic I was planing to use.

It is really not what you want to say that is most important. The most important technique is saying it in the way that your customers want to hear about it and will remain interested so that you can lead them to realize that you are the one who can help them with their business issue better than your competitors can.

The biggest asset in this method is your clients will realize you care about their needs and that you are willing to develop a plan specifically for them.

Just a bit of organization will help you get your message out to the people who need to hear what you have to say. Then, both you and your clients benefit and that is what good business strategy is all about.

Professional Indemnity Insurance for Various Professions

Sunday, April 13, 2014

A solicitor seeking protection under professional indemnity insurance is not something which most of us thought about being necessary until recent years. As the very name suggests, a solicitor is adept with his profession, with various laws and legislations that pertains to his area of expertise. In fact, the very status of a solicitor itself is a sure sign of authenticity and height of meticulousness, and he being charged for failure to deliver up to his standards is something which we never believed could be a possibility.

The situation is quite different nowadays. The overall industry scenario has become much volatile, making the jobs of solicitors tougher. A minute and unaccounted step has a good probability to leading to nasty claim against a solicitor, amounting to severe financial loss, loss of reputation, or both, and these are not uncommon. Hence, professional indemnity insurance is a necessity for solicitors even.

Professional indemnity insurance policies for solicitors are bit different from typical professional indemnity covers available for other professionals. Professional indemnity covers for solicitors are widely drawn. It should be noted that the type of service offered by solicitors are different in nature from other professionals and so are the types of claims that arise against solicitors. A typical policy covers civil liability arising in the course of work carried out in the course of private legal practice; however, there is some exclusion. Professional indemnity insurance for solicitors does not usually cover claims for negligence or breach of contract, but for breach of trust, breach of fiduciary duty, perceived dishonesty, etc. These are the areas where professional indemnity insurance policy that is applicable to other professionals differs from a professional indemnity cover for solicitors.

In most instances, a policy breach may result in claims going unpaid. In such situations, other professionals have policies that contain provisions limiting the rights of the insurer in cases of policy non-compliance; however, professional indemnity insurance policies for solicitors are in comparison more generous in nature of the cover provided.

It is very important that solicitors take note that while the cover may be widely drawn, it may not include any activity that typically does not come under the areas covered by a solicitor under normal circumstances. If any solicitor engages in any activity that falls outside the periphery of solicitation, it should be immaculate put across the insurance agency, who, in turn, will make sure that the offered policy covers the applicant from any claim.