How to Make the Most Of Your Business' Trade Show Exhibit

Tuesday, December 25, 2012

Participating in a trade show is a worthy investment for your business. If you make an effort and properly showcase your business, you will reap financial rewards. Exhibiting your business in a trade show is one of the fastest and most effective methods to showcase your business to a lot of potential clients and build confidence in the customers you already have. Certain marketing strategies will help you maximize the success of your exhibit.

A trade show provides you with the opportunity to market your products and services directly to consumers and give you a chance to make a lasting first impression. In order to introduce your business to the public at a trade show and fully take advantage of the experience, there are certain guidelines that you should follow in order to maximize your business' exposure.

Remember the KISS acronym. You probably invoked it during grade school and you should follow the same motto now: Keep It Simple, Stupid. You do not want to overwhelm an audience with too much text on your trade show displays; the more words you have on them, the fewer times they will be read. The colors you use for your company's exhibit should reflect the colors of your brand or the latest design trends, or some combination of thereof. You need to draw a large initial crowd; people will be lured to your booth by seeing other people already there. Additionally, remember that the more fun attendees have at your booth, the more serious business you will do with them after the show.

At a trade show, you are able to immediately interact and connect with potential consumers, who will appreciate that they are getting personal attention. And, if you offer them fun, interactive freebies such as flashlight pens or glow-in-the-dark Frisbees, they will have a stronger positive association with your business. They will appreciate that you gave them something more proactive than a sticker. And, current clients' faith in your business will reaffirmed with these interactions.

Your employees will also be more inspired to make an effort, if they witness you pitching in and making an effort. When selecting staff to work at the booth, you want individuals have demonstrated that they listen well and are not overly chatty. These expos are satisfying for both attendees and participants; the former get the satisfaction of instant gratification and the latter has a forum to appeal to a new audience. Trade shows are the best way to strengthen old relationships and foster new ones with consumers.