Starting a Sunglass Business Online is Easy!

Saturday, March 1, 2014

Is it easy to start a sunglass business online? You bet it is! There are many reasons why this type of business is ideal for beginning online. First, your audience can be worldwide, which not only gives you untold numbers of people to sell to, but it also overcomes any seasonal aspects of this product. Sunglasses are used in all seasons, and for a wide variety of protective needs.

Is it easy to start a sunglass business online? Yes, let's look at the simple steps you will need to follow in order to begin your sunglass business online.

A. Decide how and where to sell this product.
B. Locate either manufacturers or wholesale distributors of your product.
C. Obtain photos and ad copy for each style.
D. Determine what your target audience will be.
E. Place ads/create website.
F. Advertise your product.

A. - selling product: use your own created website, a "turn-key" website from a manufacturer or wholesaler, or a selling venue such as eBay or Craigs List.

B. - locating your product: in your browser, enter either "sunglass manufacturer" or "wholesale sunglasses". This will lead you to many possible sources from which to purchase your supply.

C. - ad copy and photos: take these yourself or use from manufacturer or wholesalers.

D. - Important! Narrow your focus! For example, on eBay, you can list under different categories such as "women", "men", "hunting", "fishing", etc., and any possible sunglass user can by a target.

E. - Make ads clear and concise. The photo truly is worth 1000 words! If you create your own website, you will need a little technical knowledge in order to help the website become visible in searches. Starting on a website like eBay gives you very broad reach with little knowledge needed.

F. - Advertise...it pays to advertise. If you have your own website, research different ways to get traffic to it. That can be an expense that you do not have if you use eBay or a similar selling venue.

Is it easy to start a sunglass business online? Definitely, and the above steps will help you get started today. BUT, there's more!

Deliver the goods! You will need to research postage, shipping and handling, and materials BEFORE you place your ads. This is important because S&H costs can hurt your earnings if you do not know what they will be. You can purchase custom boxes from a website like Paper Mart. Packing materials can be as simple as newspaper, paper towel sheets, or bubble wrap. You will need mailing tape. Labels are nice looking, and help your business look professional. Postage seems to be constantly going up, so that is an area to watch. Don't forget your own costs in time, skill, and gasoline/transportation. Communication with your customers is important, as is quick delivery. DO NOT ADVERTISE PRODUCTS YOU DO NOT HAVE IN STOCK....or that you do not know for a fact that you can get quickly.